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Benson Hines recently posted about his experience at CU Boulder. I recommend reading it, click here for that and to see some pictures he took of the event. It was an annual party celebrating marijuana. Huge event. I mean, really big. I’ve never attended this event – I would love to be there at some point to see it – but I have heard about it from others. Wait, let me clarify…I would of course not “participate.” I would simply observe and potentially get into a conversation or two. But experiencing these types of college campus events firsthand is crucial to understanding the culture we’re seeking to reach.
Benson is a voice, among others, that emphasizes the importance of understanding the different cultures (or “tribes”) of campuses. The truth is, and he says this often as well, every campus is very unique from any other. Each school has unique traditions, celebrations, chants. And, we MUST dive into the uniqueness of the campuses we are working with.
What traditions, odd celebrations, or outrageously huge events does the campus you’re seeking to reach have?
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